GUSTAVO SOUSA USES THE "BEAUTIFUL AND ELEGANT" LOGO TO SHOW DISCREPANCIES BETWEEN PARTICIPATING COUNTRIES.
The Olympics promise many things--triumph of the human spirit, amazing athletic prowess, upsets and underdogs--but the most modern games are ultimately nothing if not a massive, global spectacle. Gustavo Sousa, a painter and creative director at Mother’s London office, was interested in exploring behind the pomp and circumstance. “Events like these can be a good time for reflection,” Sousa tells Co.Design.
Oceaniaeuropeamericaasiaafrica illustrates stripped-down statistics from each region through simple scale shifts of the tournament’s iconic quintet of overlapping loops.“The rings represent healthy competition and union, but we know the world isn’t perfect. Maybe understanding the differences is the first step to try to make things more equal.”
Source: fastcodesign.com
oceaniaeuropeamericasafricaasia from gustavo sousa on Vimeo.
